What we do

We understand that companies face different marketing and strategic challenges at different times in their development, that the needs and objectives of the owners and directors will change over time, and that consequently the organisation will need to adopt very different strategies at each stage.

Stages companies go through

We have identified six typical scenarios that companies find themselves in as they grow. Click below to go to explanations of each scenario, and how we typically help companies to prosper in those circumstances.

  1. You're just starting up
  2. You are up and running, you have a few customers, and you are looking to grow your fledgling business into something bigger
  3. You are well established, but you have become dependent on one or more key customers or resellers
  4. The company is successful and generating good cash flow, and you are eager to protect and expand on that success
  5. It feels like you've hit a brick wall
  6. You've been running for a while, sales are growing but for some reason profits are static or falling

 

How we do it

The core of what we do is to help our clients create new business and marketing strategies to enable them to keep pace with changing markets, changing customer needs and changing ways of doing business. Our approach is simple: we analyse your business and make recommendations, then support you in implementing those recommendations and managing them going forwards.

What we doThink of us as a marketing director you can call on at any time when you need us. As a company grows, it will reach the point when they need someone in a marketing role who is thinking strategically; someone who is thinking forwards, looking for new opportunities, planning the product line-up for next year or 5 years from now, identifying the customers of tomorrow, and finding ways to increase the value you deliver and the prices you can charge

Unfortunately, that point often comes before you can afford to hire someone to do that kind of thing full-time. That's where 20boxes come in. For less than the cost of hiring a junior marketing assistant, we give you access to highly experienced marketing professionals who have worked with organisations of every size, from one-man-bands to multinational corporations.

We also give you access to the skills and knowledge underpinning the 20boxesTM process, which sets out the journey between where your business is today and where you want it to be, and breaks it down into easily managed, understandable chunks using tools and techniques designed specifically for growing businesses. Our aim is to transfer skills and expertise to you so that at any point you can decide that you are able to take on the ongoing management yourself, or - when you feel ready - dedicate a permanent member of staff to the strategic role in your business

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